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Real Estate Market Snapshot for October 2025

Chart of Sonoma quarterly median home sale prices, rising from 2012 to about $830,000 in Q3 2025.

We continue to see another quarter of "leveling off." This the important backdrop for all real estate sales right now. Prices are holding, appreciation in the short-term has been modest. Median price is slightly lower than the past 2 years for the third quarter.

 

Sonoma County home sales by price segment, compared across 2023, 2024, and 2025.

This graph shows that buying activity has ascended over the last couple of years. Although the headlines say it's a "tough year for real estate" - buyers are out there!

Bar chart of Sonoma County active and coming-soon listings, showing monthly counts from 2022 through October 2025.

You've seen this draft from us a few times this year, but it's importance is essential to understanding the market. Supply is up creating much more competition for home owners.

Chart of Sonoma County months of inventory from 2018 to 2025, with market events and September 2025 context.

Absorption rate is so crucial to understanding the "trade winds" of real estate. The MSI (months supply of inventory) is the highest in 7 years. This shows how the market has swung towards buyer's advantage.

Sonoma County median days-on-market chart, January 2021–September 2025; September 2025 reached 53 days.

Speed of sale, as it sounds, reflects how many days it's taking in the aggregate to sell a home. When you break the data into segments, you'll see certain ones are selling faster while others take considerably longer. The above shows the net of it all -- some of the longest sales cycles we've seen in a few years. Underlining the importance of your go-to-market strategy.

Sonoma County monthly active-listing price reductions, January 2021 to September 2025, with September 2025 up 51% year over year.

Buyers looking to purchase this year who may have waited for "better conditions" in the fall will see lower prices, as sellers are making a last push before the season cools.

Chart of Sonoma County monthly home sales from 2020 to September 2025, with pandemic-era peaks and recent figures.

With the Fed reducing rates, we expected to see some increase in fall activity, and we were right! September sales exceeded the past 2 years. There is more inventory, more competition, more reductions... but there is still more selling this September than in the previous two years.

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